This project was to find a brand lacking in motion and to build a refresher for it. I took Chronicle books and explored how to modernize a book company into something new and exciting.
First a few touch ups
The Chronicle Book's Logo is so close to being good, unfortunately someone chose to use copperplate next to the fun glasses. So I just did a little update on the typeface and moved it below the glasses.
Animated Posters
Reading through a new lens
The glasses are a unique trait for the Chronicle Books brand. I was interested in expanding on their use in the branding. I found the concept of the lens as a "portal", "gateway", or "xray view" to be the intruiging. Below are a few concept animated posters.
